Some of the process that went into designing How To Dress Well's Total Loss album. As you'll see in this part and the next one I put together, there was quite an extensive amount of exploration for just about every aspect of the packaging.
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| This came out of putting everything on separate layers and turning them on and off to create compositions. It can be helpful if you encounter a creative block. |
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| This painting is great, but it didn't really suit the music |
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| We contacted David Maisel about using his x-rays of sculptures, but the budget wouldn't allow purchasing the rights. |
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| after Peter Gabriel's album |
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| This concept was scrapped because another record came out literally the week I mocked this up that looked exactly like this. I couldn't believe it but ultimately decided it was too abstract anyhow. |
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| The artist, Tom, is a big fan of Janet Jackson, so we deconstructed some of her lyrics for a sort of poetic t-shirt concept |
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| Janet tee idea, not used |
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| An explicit rip of Tomato's typography just to get a feel for how it might work with elements like the tracklisting. It felt free, playful, airy, yet serious; like most of the album. |
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| a tracklist treatment for insert booklet (scrapped) |
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| vinyl label concept |













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