The Young-Girl prizes “sincerity,” “good-heartedness,” “kindness,” “simplicity,” “frankness,” “modesty,” and in general all of the virtues that, considered unilaterally, are synonymous with servitude. The Young-Girl lives in the illusion that liberty is found at the end of total submission to commodity “Advertising.” But at the end of this term of servitude there is nothing but old age and death.—Tiqqun
“LIBERTY DOESN’T EXIST,” SAYS THE YOUNG-GIRL, WALKING INTO THE DRUGSTORE.
The Young-Girl wants to be “independent,” which is to say, in her spirit, dependent only on THEM.
The Young-Girl is the central article of permissive consumption and commodity leisure.
In the Spectacle, access to liberty is nothing but access to marginal consumption of the desire marketplace, which constitutes its symbolic heart.