In this ad for Pine-Sol (of all things) their spokesperson bursts from behind (of all things) a thin Pine-Sol banner not surprising the unsuspecting consumer but in fact scaring the living shit out of them. The spokesperson (who appears to have huffed a bottle) leaps from behind the veil and screams something like: BUYPINESOLYOUNEEDITWEHAVEITHURRYNOWBUYBUYBUYTHISWORKSPINESOLYEAH!
while the consumers blood pressure skyrockets. At least they looked up from their iPhone for a moment to notice the sparkling freshness of Pine-Sol.
What does this tell us? I think it indicates that everyone is so distracted that the competition for attention in our info glut society is becoming increasingly fierce and advertisers are desperate to make any kind of connection with the average consumer (e.g. wage slave, human resource).
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